Success Stories
Redesign of BAM sponsorship pack
Industry
Sports Association
Project Overview
A two-week project to update and rebrand BAM’s sponsorship deck. This involved researching the badminton ecosystem, developing a new narrative, restructuring the deck, and enhancing the visual design. The project ensured clear, concise, and accurate content, resulting in a refreshed sponsorship pack for BAM.
Scope
Communication and Relations
Problem Statement
The Badminton Association of Malaysia (BAM) is in the process of pitching to their main sponsor, PETRONAS, for an extension and increase in sponsorship value. However, the current sponsorship deck is outdated in terms of narrative and visual appeal. It is crucial for BAM to update and rebrand their sponsorship package to reflect their status as a reputable powerhouse within Malaysia’s badminton ecosystem. This will ensure that BAM not only maintains but enhances its value proposition to PETRONAS, showcasing an image that is both modern and aligned with the organisation’s achievements and aspirations.
Project
Approach
Impact Delivered
Key Outcomes
Successfully refreshed the BAM sponsorship pack, resulting in high client satisfaction and anticipation for future sponsorship opportunities. BAM now recognizes the importance of brand narrative and visual appeal, understanding their impact.
Our second project will focus on further transforming BAM's positioning within Malaysia and on the regional and international stages of the badminton ecosystem.
Our second project will focus on further transforming BAM's positioning within Malaysia and on the regional and international stages of the badminton ecosystem.
