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Dato’ Sri
Idris Jala

Our trailblazers are driving bold ideas and leading the way to transformative results.

Dato’ Sri Idris Jala

The Man
Behind BFR

In a decade of political and market shifts, Dato’ Sri Idris Jala remains a firm believer in transformational leadership, where there are no failures—only successes and lessons learned.

His approach has proven effective, with PEMANDU Associates continuously delivering Big Fast Results (BFR) across various sectors.

BFR
Experiences

Under Idris’ leadership, PEMANDU has been at the forefront of transformational change, working with governments and organisations globally to drive socio-economic outcomes.

Beyond measurable results, Idris takes pride in cultivating transformational leaders within client organisations and PEMANDU itself. As he emphasises, “there are no failures—only lessons learned.” This ethos has been instrumental in PEMANDU’s success, even as new challenges emerge in a rapidly changing global landscape. Looking forward, Idris is committed to harnessing these challenges to create even greater opportunities in the next decade.

Impactful
Achievements

Prior to founding PEMANDU, Idris built his career as a global turnaround expert. His early experiences in leadership roles, particularly in Malaysia’s government and private sector, honed his ability to lead transformative initiatives, setting the stage for his later success with BFR.

A Master’s graduate from Warwick University, Idris is recognized globally as a pioneer in organisational turnaround, receiving numerous awards for his visionary contributions to leadership and transformation.

BFR
in Action

At PEMANDU, we push ourselves—and each other—beyond what we think is possible. Our culture is built on a commitment to continuous improvement and a willingness to embrace discomfort in the pursuit of excellence.

Transportation

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Public Sector

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Retail Industry

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Energy

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insights

Witness the impactful transformation results
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Outcomes that made a difference

Explore our success stories to see how PEMANDU Associates has made a difference:

Driving Growth for Halal Development Corp

Discover how our strategic initiatives enabled ABC Corp to increase its market share by 30% in just one year through data-driven insights and operational enhancements.
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Media &
Reports

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Transforming Sports Governance: A Roadmap for Sustainable Success

“Dreams are free. Goals have a cost. While you can daydream for free, goals don’t come without a price. Time, Effort, Sacrifice, and Sweat. How will you pay for your goals?“     - Usain Bolt  In 2017, Usain Bolt spoke at PEMANDU Associates’ Global Transformation Forum in Kuala Lumpur about what it takes to…
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From Vision to Action: Rwanda’s Journey to a World-Class Civil Service 

In a nation resolute in its ambition to achieve high-income status by 2050, the quality and capability of its civil service cannot be an afterthought — it must be a national priority. Rwanda has embraced this reality head-on through a bold and visionary approach to civil service reform. At the heart of this transformation lies…
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Reimagining a Nation with PEMANDU: Somalia’s Leap into a Brighter Future

Introduction Somalia stands at a historic inflection point. Following decades of fragility, scarred by civil war and natural disasters, the country is beginning to shape its own path towards renewal. The launch of Somalia’s Centennial Vision 2060 marked an ambitious aspiration: to reimagine and rebuild a resilient, inclusive, and self-reliant state. At the heart of…
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Andhra Pradesh Governance Lab

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India – Andhra Pradesh Urban Development Lab

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View all Insights

Media &
Reports

{acf_content_type}

Transforming Sports Governance: A Roadmap for Sustainable Success

“Dreams are free. Goals have a cost. While you can daydream for free, goals don’t come without a price. Time, Effort, Sacrifice, and Sweat. How will you pay for your goals?“     - Usain Bolt  In 2017, Usain Bolt spoke at PEMANDU Associates’ Global Transformation Forum in Kuala Lumpur about what it takes to…
Read More
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From Vision to Action: Rwanda’s Journey to a World-Class Civil Service 

In a nation resolute in its ambition to achieve high-income status by 2050, the quality and capability of its civil service cannot be an afterthought — it must be a national priority. Rwanda has embraced this reality head-on through a bold and visionary approach to civil service reform. At the heart of this transformation lies…
Read More
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Reimagining a Nation with PEMANDU: Somalia’s Leap into a Brighter Future

Introduction Somalia stands at a historic inflection point. Following decades of fragility, scarred by civil war and natural disasters, the country is beginning to shape its own path towards renewal. The launch of Somalia’s Centennial Vision 2060 marked an ambitious aspiration: to reimagine and rebuild a resilient, inclusive, and self-reliant state. At the heart of…
Read More
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Andhra Pradesh Governance Lab

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India – Andhra Pradesh Urban Development Lab

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Our commitment to collaboration fosters

Strategic alliances with
Cordence Worldwide

— empowering us to achieve more side by side.
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Perintis Akal is a proud partner of

Our network of
transformational leaders

— reforming industries and shaping the future together.
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Our passion for excellence has earned us

Recognition, Awards,
and Achievements

— but it's the impact we create that truly drives us.