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Transformation on the Street: From running errands to transforming businesses

With more people running businesses online or from the comfort of their homes, there is a growing demand for short-term help. GoGet Malaysia is a home-grown company that is helping businesses and individuals hire part-timers, re-born as ‘GoGetters’, to help run errands or help with tasks ranging from distributing flyers to data entry.

We speak with Francesca Chia, co-founder and CEO of GoGet Malaysia to get her thoughts on the upcoming digital transformation and how GoGet is redefining the way the gig economy works in Malaysia.


BFR Untold: Delivering Big Fast Results – a PEMANDU experience

Beginning as a delivery unit tasked to assist the government of Malaysia in pushing forward a nation-wide transformation, PEMANDU Associates has spent the last ten years helping governments and corporations across the globe to deliver results. Applying their proprietary Big Fast Results (BFR) – 8 Steps of Transformation ™ methodology, the firm believes in getting everyone from government units, ministers and the private sector on board and motivated to make transformational change happen quickly.

In this month’s episode of BFR Untold, we sit down with PEMANDU Associate’s Sivaram Superamanian, Siti Nathrah Johar Salim, and Mohamad Ridzwan Hamzah to discuss what it is like to be on the ground both working in and establishing effective delivery units.


Transformation on the Street: Business with a Purpose

NUDE is a small shop in Petaling Jaya with a mission to reduce waste and change the way Malaysians think about going zero-waste. Selling a range of items from soap, skincare and snacks, NUDE encourages customers to buy only what they need and bring their own containers to shop. It’s their way of getting more people to think about their impact they’re leaving on the environment.

We sit down with Cheryl Anne Low and Wilson Chin, co-founders and owners of NUDE, to understand their take on running a business sustainably.


Transformation on the Street: Improving education, one Fellow at a time

Teach for Malaysia (TFM) is a not-for-profit, independent organisation bent on ending education inequality in Malaysia. They recruit fresh graduates and young professionals (fondly known as Fellows) to teach full-time in schools in high-need communities across Malaysia for two years. Their mission? To end education inequality and empower the nation through education.

We speak to TFM co-founder and managing director, Dzameer Dzulkifli, and former-Fellow and current Head of Talent Acquisition, Loh Ken Ming, to understand what quality education means to them.


BFR Untold: Helping to shape a national education blueprint

A lot of our consultants at PEMANDU Associates came onboard as fresh graduates with little to no working experience and we’re proud to see how far they’ve come since then.

Engku Fazuin binti Engku Azahan was one of those who joined us as a young graduate, and one of the first projects she did was working on education as a national key result area in 2010. Today, she’s one of PEMANDU Associates’ Associate Vice Presidents.

Working with high-level decision makers and experienced professionals isn’t easy especially for someone fresh out of university. But in a way, she got as much of an education out of the project as the school children she was planning for. We speak to her to find out her experience helping to shape our national education policy.


Recruitment in the Digital Age

Seeing to believe

The art of recruitment has evolved throughout the years.

Before the internet and social media, the modus operandi for companies was to put out a piece of advertising with a nice headline, coupled with requirements for the job. Then, hope that qualified individuals would find their ad in the sea of job postings nestled in the pages of local newspapers or trade magazines.

In this digital age, where authenticity and real experiences are favoured over mere rhetoric, there is a need for companies to re-imagine their approach to recruitment. Gone are the days where simply claiming that company X is a good place to work would be good enough to lure in a resume. Today’s candidates are more interested in real stories. And they want them to come from the people working in the company itself.

However, despite studies that reveal a 34% increase application rate* for companies that use the videos as a recruitment tool, some companies still err on the side of caution, seeing the production of a good video as “unnecessary spending”. No doubt, investing in a recruitment tool comes at an expense. However, the cost of replacing an employee can go up to four times their annual salaries, with bad recruiting costing companies over $50,000 on average.**

Storytelling the way forward

DIALOG – a leading oil and gas service provider, saw the need for a recruitment video. The challenge? They wanted this to double as a corporate video.

Sticking to a steadfast belief that every good story deserves to be told authentically, the team at COMMUNICATE by PEMANDU set out on a different approach to dig up compelling stories and experiences from DIALOG’s very backbone – their staff.

But in order for the video to double-hat as a corporate video, the team needed to give DIALOG a brand proposition to anchor their staff’s stories on. What was immediately clear in the preliminary research was that the company demonstrated a penchant for venturing into new business opportunities. This pointed to an ironic comfort with being outside of their comfort zone. And thus, emerged the guiding theme for the video.

With that, COMMUNICATE sought to tell the stories of people who, in the same spirit, embarked on a journey of personal transformation by getting out of their comfort zones. Each of these stories revealed how DIALOG had given them the space and opportunities to do things they would have never imagined.

It helped that many had stories to tell from experiences beyond the confines of their office cubicles. Team COMMUNICATE wanted these experiences to shine through to excite potential candidates and drive home the theme of exploration. To do so, they spent two days documenting some of the off-site work that our protagonists were involved in.

Not wanting to sugar-coat, many of these stories involved humorous quips, for example, one member of staff who when describing a particular off-site experience, found himself asking “what am I doing here?”

The end-product was an amalgamation of experiential stories peppered with honest accounts from people who know the company best. All to paint a clear picture for potential candidates of what a career with DIALOG could look like, but more importantly, to make known the inevitable yet transformative opportunities to explore new terrain beyond the confines of comfort – the very lifeblood of all of DIALOG’s successes.

Source: *TalentLyft , **Collingwood Search